Tuesday, August 31, 2010

GUCCI doing it digitally!


Gucci has created a Digital flagship store conveniently Ipad friendly. The new digital flagship location provides the customer with the essential beauty, quality and craftsmanship experience that Gucci has been lauded for throughout the years. In addition they have included great social networking capabilities such as Twitter feed, an interface with the GUCCI official Facebook fan page, and product page links to ready-to-wear items straight off the runway which allows visitors to truly engage with the brand, states fashionrunway.com.

The madness behind this concept was to create the environment and the luxury experience that each Gucci customer demands as well as a new location that provides all shopping and social networking utilities for their 2.5 million elite visitors, Gucci Creative Director Frida Gianni explains.

Moreover, the website its a destination that replicates the essence and experience one encounters when entering a gucci brick and mortar location, along with the aesthetics and customer service entities that the brand prides itself with. Also, the website offers the horizontal navigation, first introduced by Gucci.com which displays all available products in one page. Another neat feature of this innovative digital location is that on each product page shoppers can click links that directly connects them to relevant content such as videos, news items, photos of celebrities etc... states fashionrunway.com .

Go ahead check it out for yourselves ... VISIT http://bit.ly/9doDWe Have a Glitzin week everyone!

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